1. Who we are

Adult Leisure Group operates professionally managed adult leisure venues, event brands and visitor services in the UK, including Steam Complex in Leeds, Nero’s Sauna in Bury, Acqua Sauna in Blackpool, Empire Cinema Club in Huddersfield, Partners Swingers Club in Greater Manchester, and associated event and community brands including Sauna Bears and Biphoria.

This policy applies to Adult Leisure Group websites, mailing lists, contact forms and related communications.

2. Information we may collect

Depending on how you interact with us, we may collect contact information such as an email address, first name or nickname, and a telephone number if voluntarily provided.

• Venue or event interests, general location or region, marketing preferences and newsletter subscription activity.
• IP address, browser or device information, cookies, analytics data and website usage behaviour.
• Contact form submissions, customer support messages, feedback, complaints, safeguarding or incident reports where necessary.

3. How we use your information

We may use personal information to send venue news, event updates and promotions, provide requested information, respond to enquiries, improve our websites and communications, monitor website performance, support venue safety, prevent misuse or abusive behaviour, and comply with legal obligations where required.

We do not sell personal information to third parties.

4. Marketing communications

If you subscribe to our mailing lists, we may send event announcements, venue updates, promotional campaigns, community or themed event information and important operational notices.

Marketing emails are only sent where you have opted in or where lawful legitimate interest applies. You can unsubscribe at any time using the unsubscribe link included in our emails.

5. Cookies and analytics

Our websites may use cookies and analytics tools to understand how visitors use the site, improve performance and usability, measure marketing effectiveness, maintain security and prevent abuse.

Some cookies are essential for website operation. Analytics data is generally aggregated and not intended to personally identify visitors.

6. Data storage and security

We use reputable third-party platforms and hosting providers to securely store and process information, including email marketing and website infrastructure providers.

Access to personal information is restricted to authorised staff or contractors who require it for operational purposes. We take reasonable technical and organisational measures to protect information from unauthorised access, misuse, disclosure, loss or destruction.

No online system can ever be guaranteed completely secure.

7. Sharing information

We may share information with trusted service providers where necessary for email delivery, website hosting, analytics, customer support, legal obligations or safeguarding obligations.

We may also disclose information where required by law, to protect staff or guests, or to investigate serious misconduct, threats or criminal behaviour. We do not publicly disclose guest or visitor information.

8. Adult-only services

Adult Leisure Group operates adult-only venues and services. Our websites, venues and communications are intended for individuals aged 18 or over.

We do not knowingly collect personal information from minors.

9. Your rights

Under UK data protection law, you may have the right to request access to your personal data, request correction of inaccurate data, request deletion of your information, object to certain processing activities, withdraw marketing consent, or lodge a complaint with the Information Commissioner’s Office.

We may need to retain certain records for operational, safeguarding or legal reasons.

10. Contact and data requests

For privacy concerns, data requests or questions about this policy, use the Contact / concerns page so the request can be routed appropriately.

Please do not send sensitive identity documents or confidential information through unsecured contact forms unless specifically requested.

11. Policy updates

This policy may be updated periodically to reflect operational changes, legal requirements, website updates, new services or communication systems.

The latest version will always appear on this page.